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Oh Netflix. It’s been a pretty good year so far for the streaming powerhouse, with Q2 earnings reports showing strong growth and even stronger financials compared with the same period last year. With almost 30 million subscribers in the US, up 630,000 from last quarter, and 8 million in the rest of the company’s territories, up 610,000, it has seen revenue from streaming rise 26% in the US and 155% overseas. Not bad.
However, Netflix’s greatest achievement has been in becoming a content developer, not just a curator. Arrested Development, House of Cards, Hemlock Grove and Orange Is The New Black — all debuted this year on the streaming service, offering potential viewers every episode of each series to watch instantly. It was a bold, interesting take on the typical TV-watching model of once-weekly, and many opined that it wouldn’t work in Netflix’s favor.
That has now been put to rest by the most unlikely of benefactors — the Emmys. Netflix managed to snag 14 nominations in its debut year, cementing its status not only as a producer of great content, but one that can officially rub shoulders with network and cable television. House of Cards leads with 9 nominations, Arrested Development’s much-anticipated fouth season received three, and debut fantasy drama Hemlock Grove gained two.
Netflix gained our love for resurrecting the Bluth family, reason alone to award them every Emmy, Tony and Oscar available — compounding those feelings further by giving Captain Janeway herself, Kate Mulgrew, a new place to shine in Orange Is The New Black. With stand-up comedy specials and documentaries in the pipeline, it’ll be interesting to see what Netflix continues to push to subscribers in the future — not least to discover if it can continue its awards success into the 2013-14 television season.