UK broadcaster airs incredible “Gay Mountain” ad supporting LGBT athletes

Screenshot (4).png

U.K. broadcaster Channel 4 rebranded itself today in a showing of support for the LGBT community ahead of the Sochi Olympics. The broadcaster, which earlier this week aired graphic documentary “Hunted” that detailed attacks by Russian gangs on LGBT residents in the country, debuted a rainbow-colored logo and an incredible 90-second ad titled “Gay Mountain.”

Featuring a singing bear, skimpy dancers, same-sex makeouts and a whole lotta fabulous, it aired pre-watershed in the U.K. and between programs at peak viewing times. Channel 4’s chief marketing officer Dan Brooke stated, “This is a typically Channel 4 way of celebrating the start of the Winter Games and showing our support to all of the athletes out in Sochi – gay or straight.”

Watch the incredible video below.

This is a typically Channel 4 way of celebrating the start of the Winter Games and showing our support to all of the athletes out in Sochi – gay or straight.”
Read more: http://www.digitalspy.com/british-tv/news/a549468/sochi-2014-channel-4-shows-support-for-gay-people-with-rainbow-logo.html#ixzz2sfpzQXwz 
Follow us: @digitalspy on Twitter | digitalspyuk on Facebook

 

Join our e-mail list.

Rhuaridh Marr is Metro Weekly's assistant editor and covers cars, technology, and gaming. He is usually found with a controller in one hand and a smartphone in the other, and can be reached at rmarr@metroweekly.com.

Please Leave a Comment

Join Our Email List!

Our daily emails are personally curated by our editors and feature a wide range of news, features, reviews and interviews. Don't miss out on any of our award-winning content -- from news to arts, cars to tech, food to fitness, we've got a bit of it all!

  • Breaking News!
  • Feature highlights and reviews!
  • Win DVDs, CDs & Tickets to Shows!
  • Special Ticket Discounts!

Join Our Email List!

Our daily emails are personally curated by our editors and feature a wide range of news, features, reviews and interviews. Don't miss out on any of our award-winning content -- from news to arts, cars to tech, food to fitness, we've got it all!

  • Breaking News!
  • Feature highlights and reviews!
  • Win DVDs, CDs & Tickets to Shows!
  • Special Ticket Discounts!