Metro Weekly

Honey Maid features gay parents in ‘wholesome family’ ad

We suddenly have the urge to buy some graham crackers. Honey Maid’s latest advertisement centers on the idea of “wholesome” — from its wholesome snacks, to the wholesome families it features in its commercial.

The 30-second spot features a rock and roll father, a multi-racial family and two dads raising a family together. So far, response on the Honey Maid Facebook and YouTube pages has been overwhelmingly positive — though we can likely expect the negative trolls to rear their heads once the ad gains a bit more notoriety.

In the meantime, lets enjoy this statement which Honey Maid emailed to the good people over at The Huffington Post: “As a brand that has been a part of families’ lives for nearly 90 years, Honey Maid recognizes that while the makeup and day-to-day lives of families have evolved, the idea and importance of wholesome family connections remains the same.”

Graham crackers for everyone.

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Rhuaridh Marr is Metro Weekly's managing editor. He can be reached at rmarr@metroweekly.com.