Doritos launch “Rainbows” chips for LGBT pride
Doritos' rainbow chips help support the It Gets Better Project
This year, forget the flag, the multicolored short shorts and the body paint. There’s a new way for the LGBT community to show their pride — and it’s a pretty tasty way, too.
Doritos has announced a partnership with the “It Gets Better Project,” a campaign dedicated to helping LGBT youth know that the quality of life improves after school. For a $10 donation on the project’s website, you can score your own bag, representing the “first Doritos product in history made up of multiple, rainbow-colored Doritos chips inspired by the Pride flag.” Doritos is pushing the hashtag #BoldandBetter, asking those who buy a bag of chips to share their messages of support for other LGBT people on social media.
It’s a bold effort by Doritos, culminating in the brand’s first ever sponsorship of Dallas Pride this Sunday. Attendees can skip ordering online and make a donation at Doritos own booth — and what better way to show pride than with fingers covered in multicolor Doritos flavoring?
Just try not to think of all the colorings required to get those rainbow chips so full of Pride…
Watch Good Morning America try the chips below:
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