Travel Gay Canada, Canada's LGBT tourism industry association, announced today, the findings of its second research study of the country's gay travelers, showing a market size of $7 billion annually.
The study, conducted by the Protean Strategies, surveyed Canadian LGBT travelers in the fall of 2010. When compared to the general travel market the following was found:
- Canadian LGBT travelers spend nearly twice as much per trip as their straight counterparts ($1,131 vs. $597).
- Canadian LGBT travelers are almost twice as likely to go on vacation or leisure trips as the general public.
- Canadian LGBT travelers are more likely to travel frequently; on average those who travelled took 4.6 trips.
- On average Canadian LGBT travelers spent $3,400 on travel in the previous twelve months (October 2009 to October 2010) and 40% intend to spend more in the next twelve months.