American Airlines today announced that its popular gay web portal, www.AA.com/Rainbow, is now accessible in two additional languages: Portuguese and Spanish.
In 2006, American Airlines was among the world’s first airlines to design an website to serve LGBT travelers. The added languages are intended to connect American with more of its customers throughout the Western Hemisphere and beyond. All three language choices offered are at the top of the page, and travelers simply choose their language preference to access it.
“As one of the largest global airlines, American Airlines recognizes the importance of making information available in different languages,” said Cynthia Barnes, American’s Director – Diversity Markets. “As we modernize our brand, enhance the customer experience and continue to grow our network in Latin America, adding the Spanish and Portuguese languages to AA.com/Rainbow will enhance our customer experience.”
American offers more flights to more destinations from the U.S. to Central and South America than any other airline. American’s introduction of additional languages continues its focus on welcoming all customers and making it easier and more convenient to research and book travel. Other Spanish language products from American include AA.com/Espanol, www.aprendi.com and Nexos Magazine on select flights.
“Travel and hospitality have always been trailblazers in global commerce,” said Sam Santiago, Director – American Giving. “In Latin America, a great deal of progress has been made towards lesbian and gay inclusion, respect and acceptance. By opening new doors and destinations, offering new and enhanced service, and expanding languages, we hope to accelerate this progress for LGBT travelers.”
The website update announcement was also cheered today in Florianopolis, Brazil, during the opening of the annual convention of the International Gay and Lesbian Travel Association – and the first ever held in South America.
“We congratulate American Airlines, not only for its longstanding support for IGLTA and its gay-friendly culture, but also for overcoming language boundaries and promoting online accessibility. Across the Americas, and here in Brazil, we have some of the most welcoming member destinations in the world,” said John Tanzella, president/CEO of IGLTA
In the U.S., American is the first and only airline to earn a perfect 100 percent score every year on Human Rights Campaign Corporate Equality Index. The Index was created in 2003 to serve as a benchmark for corporate leaders known for their gay-friendly and fair-minded policies. More background on American’s commitment to LGBT inclusion and diversity is available at www.AA.com/Diversity.