Since its creation in January 2011, World Rainbow Hotels now has partnership with 175 hotel brands including high-profile names such as Kimpton, Morgans, Design Hotels, Joie de Vivre, Thompson Hotels, Rocco Forte, Orient Express, Four Seasons, Fairmont, Raffles and Swissôtel.
"Too often hoteliers claim their establishment is 'gay-friendly' but then fail to deliver on their promise. Gay and lesbian consumers want more than a rainbow flag in the window, they want to feel genuinely welcome as gay and lesbian individuals and they want to know that the hotel’s staff understands their travel concerns," said Nicolas Wijnants, World Rainbow Hotels’ brand director. "World Rainbow Hotels’ mission is to give hoteliers all the right tools to make sure gay and lesbian guests are pleased with their stay."
According to World Rainbow Hotels, the hotels available for booking on its website have been selected through a rigorous set of screening criteria, including their current involvement with the LGBT community, compliance with non-discrimination policies and same sex benefits for their staff.
As the first and only gay and lesbian travel organization to be using the travel industry’s own communication network (known as the Global Distribution System or GDS), World Rainbow Hotels' states that it offers customers fast and secure transactions as well as the hotels’ best available rates at all times.