Go to Site Map

Gay marketing 102: Philly refocuses

''Destinations will need to further refine what they're offering the gay traveler. No longer will it be enough to say, 'Hey, we're gay-friendly. You should come here.''

Jeff Guaracino of the Greater Philadelphia Tourism Marketing Corp. remarking on efforts to hone the City of Philadelphia's efforts to market to the gay and lesbian community. (AP via Yahoo)


''Every community wants to be addressed specifically....I think the whole concept of the gay and lesbian market is so '90s. Because, just like the mainstream, gays and lesbians are looking for more personalization.''

Thomas Roth, president of San Francisco-based Community Marketing Inc., which specializes in marketing to gays and lesbians. (AP via Yahoo)


Comments:
(Double-click on the name field, or use the drop-down to share on your favorite social network)

Share
Post this to Facebook
& your other sites
Paragraph
Verdana Times Georgia Courier Arial Dark background Light background
Respond
What do you think of this page? Please contact:

Advertisement
[ TOP OF PAGE ]
About Metro Weekly · Copyright © 2009 Jansi, LLC.
Support Metro Weekly by Advertising · 1012 14th Street, NW, #209 · Washington, DC 20005 · 202-638-6830
.
DC Washington newspaper magazine, Maryland, Virginia