''Despite much speculation about the future of Heaven, it is my priority to make sure not only will Heaven be the new home for G-A-Y, but also to continue the success of other nights, allowing Heaven to be a diverse venue, making it's Britain's best gay club. The next couple of weeks I will spend getting to re-know Heaven and will be making plans that will include a major refurb.''
G-A-Y promoter and MAMA's G-A-Y business partner, Jeremy Joseph, commenting on the takeover of the Heaven nightclub by owners of the former competing club G-A-Y which shuttered it's doors at the soon-to-be-demolished Astoria in July, 2008. Heaven has been in operation for decades. The club is a large-scale, multiple dancefloor venue located at the arches under Charing Cross station in Central London. The largest dance space features a stage where an overwhelmed Cher once launched the single, ''Believe.'' G-A-Y featured live performances by gay faves including Madonna, Kylie and Danii Minogue, Christina Aguilera, Spice Girls and many more. (Rainbownetwork)
