''I think it's so important. We are just not kind enough to each other, you know. And there's no reason why kids should go to school and it not be a safe place for them, and they should not be accepted.... I have plenty of gay friends that I love to death, and I would never want to do or say anything to hurt their feelings, but I think it's a term that I think that we've gotten used saying, but maybe not even with the intent of hurting someone's feelings. But, it's more important to be conscious of what you say and know that it could really be hurting someone.''

Singer and actress Hilary Duff speaking on camera with CNN about why she decided to participate in the public service series that is targeting the phrase, "That's so gay." (CNN)