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''The excitement around this groundbreaking campaign is extraordinary, and the Office of Human Rights is proud to be working so closely with the transgender and gender non-conforming communities in D.C. on its development,'' Gustavo Velasquez, director of OHR said in a prepared statement. ''During our photo shoot with the five participants appearing in the ads, I was truly impressed by their courage and commitment to making the District a better place for their community. While they were full of smiles and optimism during the shoot, it was clear they are quite serious about the campaign's mission: to reduce discrimination against transgender and gender non-conforming District residents and to encourage victims of discrimination to contact our Office when it occurs.''
The campaign, which will officially launch later this summer, will release preview photos of the ads on its Facebook page in the run-up to the campaign.
Imse said the details of where the ads will air or be displayed is not solidified yet, but added that the OHR has been talking to D.C. transportation authorities in preparation for their launch.