D.C.'s Nellie's cited as trailblazer in "gay sports bar" trend

Posted by Sean Bugg
January 18, 2011 12:01 PM |

"I'm not even a sports fan; I just have a lot of experience in marketing and advertising. ... You can't just open a stereotypical gay bar and expect that one set of people. That group's already been targeted."

--Douglas Schantz, owner of Washington's own Nellie's Sports Bar, talking with Business Week about the emerging "gay sports bar" trend in a number of cities. The magazine cites Nellie's as a "trailblazer" in that marketing niche. (Business Week)


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