Oft rumored to be in the works, Google confirmed today at its I/O conference that it would be launching its own music-streaming service. Officially known as Google Play Music All Access, it will cost $9.99 per month for unlimited streaming -- though every user will get the first 30 days for free to try it out. As an added incentive, sign up before June 30th and it will only cost $7.99. Google announced several features for the service, including a radio station feature that will play similar artists and songs based on what you're currently listening to -- much like that offered by Spotify, Rdio and Pandora -- with the option to nix tracks that don't match your current tastes or mood. All Access will also have a Listen Now feature, which aims to offer new tracks and artists that Google thinks you'll like, based on your current music collection and streaming history.
It launches in the U.S. today, so if you're not already tied into another streaming service -- and especially if you own an Android device -- it could well be worth checking it out. At the very least, it's 30 commitment-free days of streaming as much Icona Pop, Emile Sande and Cher Lloyd as you can handle ahead of their appearances Capital Pride this summer.