Shocking absolutely nobody after numerous leaks, Apple today confirmed that they are bringing a range of cheaper, plastic, multi-colored iPhones to the market. Dubbed the 5C, it's essentially an iPhone 5 in bright clothing.
Those colors are blue, white, red, yellow and green, and each sports a glossy finish. Made from polycarbonate plastic, Apple worked hard to give it the same density and quality as the aluminium iPhone. With a unibody design, the iPhone 5C contains a reinforced steel structure that should give it a little extra stability for any unfortunate knocks or trips to the curb.
Specs-wise, it's not going to appeal to anyone looking for the bleeding edge of technology -- but that's not the intended market here. A 4-inch Retina display with full sRGB and widescreen video, the A6 chip that powers the iPad and the iPhone 5, an 8MP iSight camera with backside illumination, hybrid IR filter and a 5-element lens, a FaceTime HD camera, dual-band WiFi, BlueTooth 4.0 and support for more LTE bands across the world than any other smartphone.
Apple is also designing a range of custom cases -- and the emphasis here is on fun. They'll be $29 each and come in a variety of shapes and colors to complement the colorful nature of both the iPhone 5C and the new iOS 7.
As for the phone itself? When I say cheaper, it's relative to Apple. On a 2-year contract, expect to pay $99 for the 16GB version, and $199 for the 32GB model. It's available to pre-order on September 13, and will be in-stores on September 20.