Cracker Barrel has removed the “Pride” section of its website, which once highlighted the chain’s sponsorship of the Nashville Pride Parade. Visitors are now redirected to a “Culture and Belonging” page.
The company insists the change was part of routine site updates, not a reaction to backlash from right-wing conservatives.
“In connection with the Company’s brand work, we have recently made updates to the Cracker Barrel website, including adding new content and removing out-of-date content,” a spokesperson told Fox News Digital.
Cracker Barrel recently attempted to rebrand with a new logo and restaurant redesign. Its conservative-leaning customer base balked at the loss of the chain’s Americana “country store” décor, replaced by a pared-down modernist theme and the removal of “The Old Timer,” an elderly white man leaning on a barrel in the logo.
The changes sparked accusations that Cracker Barrel was trying to go “woke,” prompting the company to quickly reverse course and restore “The Old Timer” to its logo. That reversal did little to quell conservative anger.
The restaurant remained under scrutiny from conservative activists like Robby Starbuck and Chris Rufo, who have built their reputations on pressuring companies to eliminate diversity, equity, and inclusion (DEI) policies — which they claim are discriminatory — and to end any support for or acknowledgment of the LGBTQ community.
Critics also pointed to Cracker Barrel’s sponsorship of the 2024 Nashville Pride Parade and its launch of rainbow-colored rocking chairs for Pride Month. Some objected to the creation of an LGBTQ employee group called the “LGBTQ+ Alliance,” one of several business resource groups that also included racial minorities and veterans.
Those business resource groups are now at the center of complaints filed in July with the Tennessee Attorney General by the right-wing legal group America First Legal. The group argues that Cracker Barrel’s DEI policies create discriminatory employment practices, allegedly favoring minorities at the expense of white heterosexuals. AFL further contends that, because Cracker Barrel’s clientele skews conservative, such policies betray the company’s customer base.
A Cracker Barrel spokesperson told Fox News Digital the company had changed its business resource groups “months ago” to focus on corporate giving. The BRGs, still listed on the company’s website as recently as August 27, have since been removed.
A majority of the Supreme Court appeared poised to overturn Colorado's ban on licensed counselors attempting to change the sexual orientation or gender identity of minors, after 90 minutes of oral arguments on October 7. The decision could upend similar conversion therapy bans in 23 states and the District of Columbia.
Conversion therapy attempts to change a person's same-sex attraction or gender dysphoria by teaching patients to suppress their impulses or modify behavior to fit traditional notions of gender and sexuality. The practice is often wrongly described as "curing" a person of same-sex attraction or gender dysphoria -- when even many practitioners admit they cannot eliminate such feelings, only offer ways to manage or resist them.
U.S. Customs and Border Protection (CBP) has begun enforcing a new rule requiring airlines to ignore any "X" gender markers on passports and instead enter either "M" or "F" for all passengers.
Announced in a July 7 bulletin, CBP said the rule stems from an earlier executive order by former President Donald Trump aimed at eliminating recognition of transgender identities. The directive took effect on July 14, with airlines given 90 days to comply before full enforcement.
Now in effect, the rule has sparked widespread concern over how it will be implemented in practice.
The Minnesota Supreme Court has ruled that USA Powerlifting discriminated against a transgender woman by barring her from competition, while sending part of the case back to a lower court for further review.
JayCee Cooper, the transgender athlete at the center of the case, was denied entry into two women's competitions in 2018. At the time, she was taking hormone therapy to lower her testosterone levels and applied for a medical exemption, since the drug was banned by the World Anti-Doping Agency. That exemption request revealed her transgender status to USA Powerlifting, which then refused to let her compete.
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