Cracker Barrel has removed the “Pride” section of its website, which once highlighted the chain’s sponsorship of the Nashville Pride Parade. Visitors are now redirected to a “Culture and Belonging” page.
The company insists the change was part of routine site updates, not a reaction to backlash from right-wing conservatives.
“In connection with the Company’s brand work, we have recently made updates to the Cracker Barrel website, including adding new content and removing out-of-date content,” a spokesperson told Fox News Digital.
Cracker Barrel recently attempted to rebrand with a new logo and restaurant redesign. Its conservative-leaning customer base balked at the loss of the chain’s Americana “country store” décor, replaced by a pared-down modernist theme and the removal of “The Old Timer,” an elderly white man leaning on a barrel in the logo.
The changes sparked accusations that Cracker Barrel was trying to go “woke,” prompting the company to quickly reverse course and restore “The Old Timer” to its logo. That reversal did little to quell conservative anger.
The restaurant remained under scrutiny from conservative activists like Robby Starbuck and Chris Rufo, who have built their reputations on pressuring companies to eliminate diversity, equity, and inclusion (DEI) policies — which they claim are discriminatory — and to end any support for or acknowledgment of the LGBTQ community.
Critics also pointed to Cracker Barrel’s sponsorship of the 2024 Nashville Pride Parade and its launch of rainbow-colored rocking chairs for Pride Month. Some objected to the creation of an LGBTQ employee group called the “LGBTQ+ Alliance,” one of several business resource groups that also included racial minorities and veterans.
Those business resource groups are now at the center of complaints filed in July with the Tennessee Attorney General by the right-wing legal group America First Legal. The group argues that Cracker Barrel’s DEI policies create discriminatory employment practices, allegedly favoring minorities at the expense of white heterosexuals. AFL further contends that, because Cracker Barrel’s clientele skews conservative, such policies betray the company’s customer base.
A Cracker Barrel spokesperson told Fox News Digital the company had changed its business resource groups “months ago” to focus on corporate giving. The BRGs, still listed on the company’s website as recently as August 27, have since been removed.
An interracial gay couple who run an award-winning farm in King George County, Virginia, say they were the targets of a hate-filled act after someone deliberately dumped medical waste on their property following last week’s state elections.
Kevin Graham, 44, and Dragan Kurbalija, 47, own Gardening Gays Farm, a 27-acre property along U.S. Route 301 where they sell flowers, eggs, seasonal produce, and pasture-raised meats, including lamb and chicken.
They also sell jams, sauces, teas, herbal remedies, local honey, handcrafted candles, and other artisan goods at their on-site store, and share their experiences as farmers on YouTube. The business was recently voted King George County’s “Overall Best Business,” “Best Family-Owned Business,” and “Best Agricultural Business” in a county-sponsored “Best of the Best” contest.
A gay-owned ice cream shop displaying a large Pride flag outside was attacked twice in 24 hours by a man who hurled Molotov cocktails at the business.
Jason Fletcher, owner of Fletcher's Ice Cream & Café in Minneapolis, told NBC affiliate KTTC that employees had left just six minutes before the first attack, around 10:45 p.m. on Sunday, October 19. The suspect hurled a Molotov cocktail, shattering a window and igniting several chairs. Patrons at nearby Mac's Industrial Sports Bar helped extinguish the flames.
The second attack came just over 14 hours later, around 12:52 p.m. on Monday, when the shop was closed. This time, the Molotov cocktail created a larger hole in the window, but its wick fell out before the flames could reach inside. The fire scorched the sidewalk outside, leaving burn marks near several tables and chairs.
Three Florida jurisdictions have rejected proposals to rename streets after conservative activist Charlie Kirk, the co-founder of Turning Point USA, whom Republicans have lionized as a martyr since his fatal shooting at Utah Valley University on September 10.
Since Kirk's death, conservatives have blamed left-wing rhetoric for fueling the kind of political violence that claimed his life, and his funeral became a galvanizing moment for conservatives, many of whom vowed to rededicate themselves to right-wing causes.
President Donald Trump and Vice President JD Vance have cited Kirk's death as justification for targeting those they claim oppose free speech -- a move critics call a pretext for cracking down on left-wing groups and their allies.
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