Amazon’s Paperwhite: Certified gay-friendly

Amazon has launched a new Kindle Paperwhite advertisement, and it’s notable for featuring not just a gay couple, but what can be assumed to be a married gay couple. Score one for marriage equality, score two for Amazon’s PR department.

It’s a subtle, endearing, and thoroughly welcome move by the online giant, though it likely won’t be long before the usual cohorts start decrying the ad as the end of marriage and civilization as we know it. To Amazon (and other advertisers) I say more, please.

Enjoy.

Rhuaridh Marr is one of Metro Weekly's contributing editors and covers cars, technology, gaming and world news. He is usually found with a game controller in one hand and a smartphone in the other and can be reached at rmarr@metroweekly.com.