- The Magazine
— A spokesman for Taco Bell, regarding a “leaked” commercial for the chain that shows two men enjoying breakfast at a Taco Bell and then gleefully playing skeeball, unearthing buried treasure, riding a ferris wheel, cuddling on a picnic blanket, and getting married. Is this a case of the company producing a gay-themed ad and then getting cold feet and backtracking, or of a clever ad agency trying to court a new client?
The “ad” has evoked the usual assortment of responses at its YouTube berth. An assortment:
“I definitely wouldn’t call these two a gay couple. At best it’s gay baiting…. The two in this commercial appear to be nothing more than co-workers doing various activities including a ‘date’ in the park and getting married instead of going back to the office. These are just site gags [sic] and nothing suggests the two characters are [gay].”
“I don’t find it offensive in the slightes. But it does seem to be more of a ‘buddies doing wacky hijinx with “hilarious” consequences’ commercial than one that supports gay marriage/equality.”
“As long as 2 men aren’t on my lawn, fucking infront of me… I don’t give a shit what anyone else does in their lives. And if they did it on my lawn… then I’d pull a gran torino on them. Aside from that… not 1 shit was given this day by me.” [Which is why he took the time and energy to add his remark to the otherwise supportive mix of comments, no doubt.]
“Yes, yes, taco bell = gross food and all that, but aside from that, this commercial (assuming it is real, since no one seems to have actually seen it aired) is so utterly ‘American commercial normal’ in its approach to the characters that their story of ‘what will we do with all this extra time we now have from getting fast food for breakfast?’ (date , fall in love, and get married) ends up being kind of adorkably cute.”
“I would never want my boyfriend to even see me eat at taco bell. I treat taco bell like a drug problem. I need my fix every once and a while. Now I just need a boyfriend to hide that fix from.”
“My only problem with this commercial is that the quality of the product will never look as appealing or appetizing in real life.”
“I would rather see the undercover video from a slaughterhouse as blood and pain are behind each and every Taco they sell to you.”
Of all the comments, this was without question the best:
“I love this!! It’s great!!! I wanna do all of these things with my boyfriend!”
Watch the video below.
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