YouTube and The Trevor Project will co-host two global livestream events for Pride Month
Virtual events, featuring musicians, influencers, and drag performers, will raise money for The Trevor Project's work with LGBTQ youth.
YouTube and The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ youth, will host two global livestream events in June to raise money and awareness for The Trevor Project’s various initiatives.
The events take place during a time when most Pride celebrations are either being canceled or held virtually due to the COVID-19 pandemic. But raising money for suicide prevention efforts assisting LGBTQ youth allows people to put their Pride into action by supporting a worthy cause.
On Friday, June 25, YouTube Originals will partner with JA Films to premiere a multi-hour livestream event featuring musical performances and acts from various performers, including but not limited to Trixie Mattel, Daniel Howell, Kim Chi, Monét X Change, Peppermint, Denali Foxx. Viewers will be encouraged to donate to The Trevor Project via YouTube’s Donate feature on the livestream.
JA Films has also created a microsite for viewers and creators to submit minute-long videos sharing personal stories of pride, asking questions for the hosts to answer, and other content. Select responses will then be featured during the livestream.
The second event is a live Minecraft competition that will stream on YouTube Gaming at a yet to be determined date. Competitors will be asked to donate to The Trevor Project via a donation link. More details about the Minecraft competition will be announced in the coming weeks.
Both livestream events are made possible due to a multiyear grant from Google.org that allows The Trevor Project to introduce machine learning and natural language processing into the organization’s platforms, and to create a new artificial intelligence-powered training tool known as the Crisis Contact Simulator.
“YouTube, at its best, is a place where authentic voices can find community and share their unique stories with the world,” Susanne Daniels, the global head of original content for YouTube, said in a statement. “At a time when in-person events are still limited, YouTube Originals will supersize the celebration of the LGBTQ+ community by honoring its authentic voices, recognizing its unique stories, and amplifying the pride that this vibrant community has already shared with the world.”
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