In a dig at conservative states, Massachusetts has launched a tourism ad campaign touting the state as a better place for LGBTQ people to live, work, and spend their money.
The campaign, titled “Massachusetts For Us All,” shows LGBTQ couples on billboards in Florida and Texas and seeks to portray the Bay State as a welcoming, diverse, and affirming environment for LGBTQ people.
“At a time when other states are misguidedly restricting LGBTQIA+ rights, we are proud to send the message that Massachusetts is a safe, welcoming and inclusive place for all,” Gov. Maura Healey, who was elected the state’s first out LGBTQ executive last fall, said in a statement.
“The ‘Massachusetts For Us All’ campaign sends a clear message that Massachusetts stands for freedom and civil rights,” added Healey. “To anyone considering where they want to live, raise a family, visit or build a business — we want you to join us here in Massachusetts.”
The campaign is intended to counter the push for laws restricting LGBTQ rights in more conservative states, especially in Florida and Texas, both of which have touted their relatively low tax burden and opposition to “woke” ideas in order to convince conservative-minded Americans to relocate there.
By providing a message that portrays Massachusetts as a beacon of individual freedom and tolerance, organizers hope the campaign will encourage LGBTQ or more liberal-minded residents of so-called “red states” to visit and potentially even relocate to Massachusetts.
“We want the campaigns to remind and show visitors that, especially in other parts of the country that perhaps aren’t inclusive, we’re proud of our legacy here, whether it’s marriage equality or reproductive freedom, that we’re a welcoming place for everyone to visit,” Sarah Stanton, the commonwealth’s Undersecretary of Economic Strategies, told Metro Weekly.
“This campaign around ‘Massachusetts for all’ [is] not just for Pride month, but now is included as a part of our year long tourism effort,” she added. “We want to say to the rest of the country, if you want a place that’s going to fight for your freedoms and help you thrive, whether you’re here for a short time or a long time, it’s Massachusetts.”
When asked why the campaign chose to focus on Florida and Texas, Stanton replied that “Texas and Florida are doing quite well economically, but they don’t share our values.” By comparison, Massachusetts has a “great” economy, per Stanton, as well as vibrant business, health care, education, and information technology sectors, and an inclusive environment that prizes diversity rather than seeking to suppress it.
“We wanted to highlight the stark difference between Massachusetts and Florida and to remind folks it is safe to come here,” Stanton said.
”If you’re thinking of taking a vacation this summer, if you’re thinking about visiting one of our amazing historical amenities, our beaches, our parks, you, your family, your partner, your friends, you’re welcome here [and] warmly embraced here,” she added.
“If you are unhappy in the state that you’re in or you’re looking for a change or you want to be somewhere where your values are shared, and want a place to come to and to be safe and to raise a family, to visit, to go to college, to start a business. You name it, we want you here.”
The tourism ad campaign launched alongside Governor Healey’s address to the Irish Senate on the 30th anniversary of decriminalizing homosexuality in Ireland. In her speech, she highlighted the progress of both Ireland and the U.S. on LGBTQ rights and stressed the importance of unity over discrimination.
“We share the belief that we must move forward together – in fact we can only succeed – if everyone has the opportunity to exercise their rights, be free from discrimination, reach their full potential, share their talents, and live fully as their true selves,” Healey said in her speech. “We must stand together now, not only to celebrate our progress, but to meet these challenges, rise to this moment, and show a better way forward.”
Several high-profile Texas Republicans are calling for a ban on transgender or gender-nonconforming individuals from teaching in schools, following comments by Texas Republican Gov. Greg Abbott.
Abbott made the comments during the keynote address at the annual convention of the Young Conservatives of Texas on April 20.
He seized on the story of Rachmad Tjachyadi, a former teacher from Lewisville, Texas. Tjachyadi resigned in March after Libs of TikTok posted pictures of him in dresses, tutus, and a costume of Ursula, the sea witch from The Little Mermaid.
A Texas court blocked Republican State Attorney General Ken Paxton's office from demanding information and documents from PFLAG that might reveal the identities of families seeking out gender-affirming care for transgender children.
Last week, Travis County District Court Judge Amy Clark Meachum issued a temporary injunction blocking Paxton's office from demanding the information, writing that "immediate and irreparable injury, loss, or damage will result to PFLAG and its members" if Paxton's office is able to obtain information about the group's members, which number close to 600 in Texas alone.
A Florida man has been charged with second-degree murder more than a month after fatally shooting a gay man whom he had allegedly previously harassed
Gerald Declan Radford, 65, shot 52-year-old John Walter "Walt" Lay on February 2 at the West Dog Park in Tampa, Florida, according to the Hillsborough County Sheriff's Office.
Radford called 9-1-1 and told dispatchers that he had been in a "scuffle" with Lay when he pulled out his gun and shot him.
Initially, Radford had claimed self-defense, invoking Florida's "Stand Your Ground" law, under which a person is allowed to use deadly force if they reasonably believe doing so will prevent their imminent death or bodily harm. He claimed to have shot Lay following a "scuffle" at the dog park.
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