Cracker Barrel Removes Pride Page After Anti-‘Woke’ Backlash
The restaurant chain, already under fire for a failed rebrand, has removed its Pride page and ended an LGBTQ employee resource group.
Cracker Barrel has removed the “Pride” section of its website, which once highlighted the chain’s sponsorship of the Nashville Pride Parade. Visitors are now redirected to a “Culture and Belonging” page.
The company insists the change was part of routine site updates, not a reaction to backlash from right-wing conservatives.
“In connection with the Company’s brand work, we have recently made updates to the Cracker Barrel website, including adding new content and removing out-of-date content,” a spokesperson told Fox News Digital.
Cracker Barrel recently attempted to rebrand with a new logo and restaurant redesign. Its conservative-leaning customer base balked at the loss of the chain’s Americana “country store” décor, replaced by a pared-down modernist theme and the removal of “The Old Timer,” an elderly white man leaning on a barrel in the logo.
The changes sparked accusations that Cracker Barrel was trying to go “woke,” prompting the company to quickly reverse course and restore “The Old Timer” to its logo. That reversal did little to quell conservative anger.
The restaurant remained under scrutiny from conservative activists like Robby Starbuck and Chris Rufo, who have built their reputations on pressuring companies to eliminate diversity, equity, and inclusion (DEI) policies — which they claim are discriminatory — and to end any support for or acknowledgment of the LGBTQ community.
Critics also pointed to Cracker Barrel’s sponsorship of the 2024 Nashville Pride Parade and its launch of rainbow-colored rocking chairs for Pride Month. Some objected to the creation of an LGBTQ employee group called the “LGBTQ+ Alliance,” one of several business resource groups that also included racial minorities and veterans.
Those business resource groups are now at the center of complaints filed in July with the Tennessee Attorney General by the right-wing legal group America First Legal. The group argues that Cracker Barrel’s DEI policies create discriminatory employment practices, allegedly favoring minorities at the expense of white heterosexuals. AFL further contends that, because Cracker Barrel’s clientele skews conservative, such policies betray the company’s customer base.
A Cracker Barrel spokesperson told Fox News Digital the company had changed its business resource groups “months ago” to focus on corporate giving. The BRGs, still listed on the company’s website as recently as August 27, have since been removed.
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