“The collection aims to dispel the popular preconception that ginger men are somehow less attractive and weaker than their brunette or blonde counterparts.”
–Photographer Thomas Knights, regarding the official coming out party for the third edition of the RED HOT calendar in London, ahead of the calendar’s official midnight launch.
To the uninitiated, RED HOT is a movement started by Knights to find and photograph the world’s hottest gingers, with proceeds from book and calendar sales used to help anti-bullying charities. “It amazed me how our western culture holds redheaded women to such high regard, almost the ‘ultimate’ female,” Knights stated of his project, “and redheaded males in such low esteem; emasculated and desexualised in film, TV and literature.”
Knights’ solution? Give redheaded men and the people who love them a collection to inspire those who claim gingers can’t be sexy. “I wanted to flip this stereotype on its head and present the redheaded male as the ‘ultimate’ alpha male. Essentially, ginger boys desperately needed a rebrand and I felt like I was in a good position to do it.”
So far, RED HOT has helped raise over $11,000. The 2015 calendar, as well as a coffee table book with 100 redheaded males, can be purchased at the RED HOT website. Scroll down for a teaser video of the 2015 calendar, as well as a few of the men featured within the calendar and book.
Image Credit: Thomas Knights/RED HOT
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