Metro Weekly

VIDEO: Tide commercial pokes fun at Kim Davis-type figure

Pro-gay marriage commercial released online as sample of director's work, but will not air on TV

A screenshot of Nickelsburg's spec spot for Tide to Go (Photo: Mark Nickelsburg, via Facebook).

A screenshot of Nickelsburg’s spec spot for Tide to Go (Photo: Mark Nickelsburg, via Facebook).

A Tide commercial that appears to lampoon Rowan County Clerk Kim Davis for her opposition to same-sex marriage is making the rounds on the Internet but will not air on television.

The commercial for Tide to Go stain remover, known as a “spec spot” — a resume item that directors can take to potential clients — was created by director Mark Nickelsburg. Because the ad was not approved by Procter & Gamble, the parent company of Tide, it will not ever see air time.

Writing in a post on his Facebook wall, it was Nickelsburg who first drew the comparison to Davis. “First a clerk in Kentucky, and now a church lady in Los Angeles!” he writes. “This same sex couple faces yet another obstacle on the way to marriage equality in this spec commercial I directed. Special kudos for terrific performances by Matt Marr, Karl Ramsey, and Lynne Marie Stewart.”

The commercial features Stewart as a Bible-holding woman who, at first glance, appears to be upset by a gay couple heading into the church to get married.

“How offensive!” the woman screeches. “I won’t let you blemish the sanctity of marriage.” But all things are not as they first appear.

Watch the ad:

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John Riley is the local news reporter for Metro Weekly. He can be reached at

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