Bud Light’s latest ad celebrates gender identity
"Beer should have labels, not people!"
“Gender identity, it’s really a spectrum and we don’t need these labels.”
–Amy Schumer, in her latest commercial with Seth Rogen for Bud Light. The 30-second spot openly embraces gender identity and the concept that gender extends beyond just the binaries of male and female.
Rogen follows Schumer’s comment with: “Beer should have labels, not people!”
The ad, which features trans actor Ian Harvie, has been hailed by GLAAD for showing “support for the transgender community.”
“Not only does it help bring more visibility to the trans community, it also inspires other companies to do more to show their support,” said Nick Adams, GLAAD’s Director of Transgender Media. “This ad also includes out trans actor Ian Harvie, which puts a face on the trans community and gives a trans person the opportunity to appear in a high-profile spot like this one.”
“From the start of our campaign at Super Bowl, the Bud Light Party has rallied around bringing people together,” said Alex Lambrecht, vice president of Bud Light. “In our newest spot, Seth and Amy remind Americans that labels belong on beer, not people—a message Bud Light proudly supports.”
It’s not the first time the campaign has tackled an LGBT-friendly topic, either, with Bud Light also celebrating equal marriage. Watch that commercial below:
Related:
Caitlyn Jenner stars in empowering new H&M campaign “For Every Victory”
Support Metro Weekly’s Journalism
These are challenging times for news organizations. And yet it’s crucial we stay active and provide vital resources and information to both our local readers and the world. So won’t you please take a moment and consider supporting Metro Weekly with a membership? For as little as $5 a month, you can help ensure Metro Weekly magazine and MetroWeekly.com remain free, viable resources as we provide the best, most diverse, culturally-resonant LGBTQ coverage in both the D.C. region and around the world. Memberships come with exclusive perks and discounts, your own personal digital delivery of each week’s magazine (and an archive), access to our Member's Lounge when it launches this fall, and exclusive members-only items like Metro Weekly Membership Mugs and Tote Bags! Check out all our membership levels here and please join us today!
