Metro Weekly

Bud Light’s latest ad celebrates gender identity

"Beer should have labels, not people!"

Amy Schumer and Seth Rogen, Photo: Bud Light / Screenshot

Amy Schumer and Seth Rogen, Photo: Bud Light / Screenshot

“Gender identity, it’s really a spectrum and we don’t need these labels.”

–Amy Schumer, in her latest commercial with Seth Rogen for Bud Light. The 30-second spot openly embraces gender identity and the concept that gender extends beyond just the binaries of male and female.

Rogen follows Schumer’s comment with: “Beer should have labels, not people!”

The ad, which features trans actor Ian Harvie, has been hailed by GLAAD for showing “support for the transgender community.”

“Not only does it help bring more visibility to the trans community, it also inspires other companies to do more to show their support,” said Nick Adams, GLAAD’s Director of Transgender Media. “This ad also includes out trans actor Ian Harvie, which puts a face on the trans community and gives a trans person the opportunity to appear in a high-profile spot like this one.”

“From the start of our campaign at Super Bowl, the Bud Light Party has rallied around bringing people together,” said Alex Lambrecht, vice president of Bud Light. “In our newest spot, Seth and Amy remind Americans that labels belong on beer, not people—a message Bud Light proudly supports.”

It’s not the first time the campaign has tackled an LGBT-friendly topic, either, with Bud Light also celebrating equal marriage. Watch that commercial below:

Related:

Caitlyn Jenner stars in empowering new H&M campaign “For Every Victory”

Caitlyn Jenner in H&M's "For Every Victory"

[ninja-inline id=73197]


Please Support LGBTQ Journalism

As a free LGBTQ publication, Metro Weekly relies on advertising in order to bring you unique, high quality journalism, both online and in our weekly edition. The ongoing coronavirus pandemic has forced many of our incredible advertisers to temporarily close their doors to protect staff and customers, and so we’re asking you, our readers, to help support Metro Weekly during this trying period. We appreciate anything you can do, and please keep reading us on the website and our new Digital Edition, released every Thursday and available for online reading or download.

Rhuaridh Marr is Metro Weekly's managing editor. He can be reached at rmarr@metroweekly.com.

Leave a Comment:

PRIDE COVER MUGS - On Sale Now!

Front of Mug Example (2016)

The Latest Edition of Metro Weekly is Out!

 

Read It for Free Now!