The Human Rights Campaign lit a fire under closeted Republicans who attended CPAC last week, trolling them on Grindr with a series of targeted ads.
The ads popped up in Alexandria as the conservative conference was underway, telling attendees who logged onto the app: “You can’t be with us in the hotel room and against us in the CPAC ballroom.”
Wow. This is very clever marketing. Look at the geo-specific ads on Grindr for the CPAC Conference, which promotes anti-LGBTQ views. pic.twitter.com/XYeP74KXiT
— Raymond Braun (@raymondbraun) February 25, 2017
A fullscreen version of the ad was posted to Reddit:
HRC’s ad comes after the Trump administration announced it would remove Obama-era guidance that instructed schools to treat transgender students in accordance with their gender identity, particularly with regards accessing restrooms and other facilities.
Closeted Republicans hit the headlines last year at the Republican National Convention, with male sex workers in Cleveland reporting a significant increase in business as the GOP crowned Donald Trump as the party’s nominee.
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