- The Magazine
French automaker Renault has released a car commercial that is leaving viewers in tears.
Airing in the U.K., the ad is ostensibly to sell the brand’s subcompact Clio hatchback — but it’s actually a beautiful lesbian romance that just happens to feature cars.
Celebrating 30 years of the Clio, it follows a young girl from Britain who heads to France on a summer vacation to stay with another family who have a daughter of similar age.
As a slow cover of Oasis’ “Wonderwall” by singer Rahel Debebe Dessalegne plays in the background, the girls connect over successive vacations until, as teenagers, romance starts to bloom.
The ad has everything, from burgeoning young love, to parental rejection, to missed opportunities, to ultimately a happy ending, complete with a new set of youths to enjoy… the new Renault Clio, we guess?
Still, the need to sell a car notwithstanding, this is a lovely, inclusive ad that could have easily featured a heterosexual couple, so kudos to Renault UK and ad agency Publicis.Poke for going the extra mile.
Adam Wood, Marketing Director at Renault UK, said in a statement: “We wanted to humanize and celebrate, not just thirty years of progress of the Renault Clio, but also the progress made within culture, society and life in that time. The Renault Clio is as in tune with the times today as it always has been.”
In a statement, Dave Monk, executive creative director at Publicis Poke added: “Britain has had a love affair with the Renault Clio since the 90s halcyon days of Papa & Nicole and wind up windows.
“Many things have changed in those thirty years. While technology, design, attitudes and culture will always shift and change, one thing will always stay the same as long as humans have hearts: the love story. This is a simple and universal tale of two souls on their own enduring journey of life, love and passion.”
Watch the ad below:
These are challenging times for news organizations. And yet it’s crucial we stay active and provide vital resources and information to both our local readers and the world. So won’t you please take a moment and consider supporting Metro Weekly with a membership? For as little as $5 a month, you can help ensure Metro Weekly magazine and MetroWeekly.com remain free, viable resources as we provide the best, most diverse, culturally-resonant LGBTQ coverage in both the D.C. region and around the world. Memberships come with exclusive perks and discounts, your own personal digital delivery of each week’s magazine (and an archive), access to our Member's Lounge when it launches this fall, and exclusive members-only items like Metro Weekly Membership Mugs and Tote Bags! Check out all our membership levels here and please join us today!