Metro Weekly

Anti-LGBTQ forces call for boycott over Hallmark Channel’s reversal on gay wedding ad

Anti-gay radio host Bryan Fischer calls ad's reinstatement "another victory for the gay Gestapo"

AFA radio host Bryan Fischer – Photo: Focal Point/American Family Association.

Anti-LGBTQ leaders and organizations are blasting the Hallmark Channel and calling for a boycott after its CEO apologized for an earlier decision to pull commercials featuring a lesbian couple getting married and kissing.

Last week, the Hallmark Channel yanked ads from the online wedding website after social conservatives, particularly the organization One Million Moms, began circulating a petition calling on the network to stop airing ads and pursuing movies or storylines featuring LGBTQ characters or content.

The petition was initially sparked by comments from Bill Abbott, the CEO of Crown Media Family Networks, Hallmark Channel’s parent company, about being open to accepting scripts for new movies involving same-sex couples.

Related: Conservatives demand Hallmark Channel keep LGBTQ characters out of Christmas films

In response to the Hallmark Channel’s actions, pulled its remaining ads, even those featuring opposite-sex couples.

LGBTQ activists, particularly the media advocacy organization GLAAD, circulated its own petition urging Hallmark Channel to reinstate the ads, taking umbrage at a comment by a Hallmark Channel spokeswoman that dismissed the same-sex marriage ad as “controversial” and a “distraction,” while casting its content as incompatible with the channel’s aim of providing “family-friendly” entertainment.

But earlier this week, Hallmark Channel CEO Mike Perry apologized for yanking the ads, promising to re-establish a working relationship with and touting the company’s pro-LGBTQ record while promising to work with GLAAD in the future to “better represent the LGBTQ community across our portfolio of brands.”

That apology, of course, has enraged social conservatives, who have now singled out the Hallmark Channel as their newest foe, with One Million Moms calling for a boycott of the channel.

“The Hallmark Channel has always been known for its family-friendly movies. Even its commercials are usually safe for family viewing. Unfortunately, that is not the case anymore,” writes Monica Cole, the director of One Million Moms. “It is the belief of [One Million Moms] that same-sex relationships are still extremely controversial and it should be left to parents to bring up the subject with children. It is clear that Hallmark is no longer family-friendly, and parents will need to exercise caution before heading to the channel.”

Cole adds that many social conservatives feel betrayed because Hallmark Channel was one of the few channels where they didn’t feel “bombarded with politically correct commercials and the LGBTQ agenda.”

“Family entertainment is not the outlet in which to be politically correct by forcing tolerance and acceptance of homosexuality — a sinful lifestyle that Scripture clearly deems as wrong. You can read so in Romans 1:18-32,” Cole writes on the AFA website. “The culture war, better yet the war for the soul of man, is definitely heating up. One Million Moms will keep fighting because souls are at stake. This LGBTQ spirit is the same spirit we read about in the Bible that confronted Lot. It’s relentless but the good news is we serve the God who is King of kings, Lord of lords, and will not be mocked. Hallmark, Zola, etc. and all that make up those companies will ALL bow to the Lord.”

Related: Hallmark Channel yanks LGBTQ ads, then reverses course

One Million Moms is known for boycotting companies who espouse support for same-sex marriage, abortion, or other social issues, including any companies who adopt pro-LGBTQ employment policies or air commercials featuring positive images of same-sex couples or LGBTQ families.

Among the companies it has urged social conservatives to boycott are: PBS, Target, Barnes & Noble,, Kellogg’s, Whole Foods, Disney, and Teen Vogue.

AFA’s Bryan Fischer, who hosts the “Focal Point” radio program on AFA’s channel, denounced the Hallmark Channel’s reversal on airing the ad, recounting how social conservatives had been able to pressure the company into pulling the ads before LGBTQ activists intervened.

“And then the gay Gestapo, the bullies of the homosexual movement — and remember, their theme is ‘homosexuality uber alles,’ homosexual trumps everything — so they got a hold of Hallmark, they started getting in, getting after it, getting on Hallmark, and they folded in about 48 hours. They completely collapsed,” Fischer lamented. “…Now they are apologizing all over themselves for supporting normative sexuality. …Another victory for the gay Gestapo.”

Evangelical leader Franklin Graham posted about the channel’s reversal on his Facebook page, writing: “We can change the channel. That’s what I’ll do if I’m watching the Hallmark Channel and an ad with gay people kissing comes on.

“My family has enjoyed this channel for years. We — and millions of others — have appreciated their wholesome content that was unlike so much of what is on television today. But the LGBTQ agenda bullies everybody — including the Hallmark Channel,” Graham wrote. 

“Now they’ve announced that they’re reinstating the ad and will again be airing it and others like it,” Graham added, urging social conservatives to boycott the channel and express their displeasure at the decision. “That’s a shame.”

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