The Family Research Council is blasting Ulta Beauty for selling hair products from nonbinary reality star and hairstylist Jonathan Van Ness, best known for Netflix’s Queer Eye, and for posting an Instagram video showing Van Ness in a multi-colored dress and white heels, “jumping and shrieking” with excitement as store employees unveil a display featuring a large poster of him.
The famously anti-LGBTQ group claims Van Ness’ behavior mocks women and “what he perceives to be female behavior.” It also notes that Ulta previously hosted a now-deleted podcast episode featuring transgender influencer Dylan Mulvaney, which it cites as further evidence the company promotes a caricatured view of femininity.
In 2023, Mulvaney sparked controversy with a promotional video for Bud Light, leading to a widespread boycott that cost the parent company Anheuser-Busch billions and ended Bud Light’s reign as the nation’s top-selling beer.
FRC notes Ulta faced backlash in 2022 for partnering with Mulvaney — a year before the Bud Light controversy. The group claims many women reject the stereotypical behavior and dress of transgender and nonbinary influencers, and objected to Mulvaney’s since-deleted podcast interview with “gender-fluid” host and makeup artist David Lopez, where they discussed “girlhood.”
“Ulta didn’t back down then, and they won’t back down now,” wrote FRC intern Caily Shriver in the organization’s news outlet, The Washington Stand. “Despite the vast exodus of Pride Month branding, Ulta still stuck to their transgender-sympathizing guns.”
FRC accuses makeup giant Sephora of following Ulta in “abandoning women” and criticizes both companies for financially supporting The Trevor Project, the nation’s largest LGBTQ suicide prevention and crisis intervention organization.
FRC also claims The Trevor Project is “grooming” children who contact their suicide prevention hotline and objects to the nonprofit’s resource guides for educators on creating LGBTQ-inclusive classrooms. According to FRC, these guides encourage teachers to “hide information from parents” about their children’s LGBTQ identities, often outing them against their will.
“Companies like Ulta and Sephora happily endorse and give copious amounts of money to groups like The Trevor Project to promote the transing of minors, while keeping it all hidden from their parents,” Shriver writes, referring to all forms of gender-affirming care as “child mutilation.”
“Christians don’t need to compromise their morals by funding perverted companies like Ulta and Sephora that give men a platform to discredit women and the female experience,” Shriver continues. “A single cent towards these companies helps fund the mental and physical destruction of minors.”
FRC has a history of vehemently opposing same-sex relations and marriage, opposing LGBTQ anti-discrimination laws, supporting conversion therapy, and directing pastors to Bible verses calling for the death of those who engage in same-sex acts. It also rejects transgender identity as valid, citing the Biblical belief that God “created [humans] male and female.”
Stay informed on the latest LGBTQ news and culture — delivered free to your inbox.
These are challenging times for news organizations. And yet it’s crucial we stay active and provide vital resources and information to both our local readers and the world. So won’t you please take a moment and consider supporting Metro Weekly with a membership? For as little as $5 a month, you can help ensure Metro Weekly magazine and MetroWeekly.com remain free, viable resources as we provide the best, most diverse, culturally-resonant LGBTQ coverage in both the D.C. region and around the world. Memberships come with exclusive perks and discounts, your own personal digital delivery of each week’s magazine (and an archive), access to our Member's Lounge when it launches this fall, and exclusive members-only items like Metro Weekly Membership Mugs and Tote Bags! Check out all our membership levels here and please join us today!
You must be logged in to post a comment.