Metro Weekly

Starbucks releases rainbow-colored reusable cups for Pride month

Coffee chain says the tumbler is "just the beginning of Starbucks support of the 50th anniversary of Pride month"

 

Starbucks

Starbucks has released a new, rainbow-hued reusable cup as part of the coffee chain’s Pride month celebrations.

The cup, which retails for $16.95 and is available for a limited time at stores in the United States and Canada, features the word “LOVE” on a rainbow background, and is designed to celebrate “pride, kindness, love, and diversity.”

The cup, which is designed for cold drinks, also features a white lid and white, reusable straw.

Starbucks says that the cup is “just the beginning of Starbucks support of the 50th anniversary of Pride month,” and that the company is committed to “a culture of belonging, inclusion and diversity” in its stores.

“In addition to health benefits for partners in LGBTQ relationship, the company has also supported partners who are transgender or considering transitioning, and even broadened health care coverage to include gender reassignment surgery,” Starbucks told press.

The 24 oz cups are already on sale and apparently selling fast, as they’re already hitting eBay for huge markups.

Reaction on social media for the (slightly gaudy) cups has been largely positive.

One user called the new cups “the highlight of my week,” while another said they are “too cute.”

View this post on Instagram

Green tea lemonade! #starbucks #starbuckspride #pride

A post shared by Chloe (@nuclearrrradiation) on

User Terrin Hurtado asked Starbucks if it could release a reusable Pride hot cup, while another user, @Chrisluvsplants, offered a cute story of he and a Starbucks barista getting excited about the new cup.

“At Starbucks today me and the barista got really excited over the new pride cups together,” he wrote, “and started chanting ‘gay cups, gay cups, gay cups’ in a whisper at the checkout counter…Long story short I’m in love with the barista🌈”

Support Metro Weekly’s Journalism

These are challenging times for news organizations. And yet it’s crucial we stay active and provide vital resources and information to both our local readers and the world. So won’t you please take a moment and consider supporting Metro Weekly with a membership? For as little as $5 a month, you can help ensure Metro Weekly magazine and MetroWeekly.com remain free, viable resources as we provide the best, most diverse, culturally-resonant LGBTQ coverage in both the D.C. region and around the world. Memberships come with exclusive perks and discounts, your own personal digital delivery of each week’s magazine (and an archive), access to our Member's Lounge when it launches this fall, and exclusive members-only items like Metro Weekly Membership Mugs and Tote Bags! Check out all our membership levels here and please join us today!

Rhuaridh Marr is Metro Weekly's online editor. He can be reached at rmarr@metroweekly.com.

Leave a Comment:

Support Metro Weekly's

LGBTQ Journalism

For as Little as $1.15 a Week

Like What You're Reading?

Get Metro Weekly's Daily Email