Metro Weekly

Pride in a Box wants to fill your house with… well, pride

The "Love is Love" box comes with Pride balloons, flags, party favors, and even a fortune telling unicorn.

Pride in a BoxFor those missing all the canceled Pride celebrations this June — the second year in a row without jam-packed streets and parades in major metropolitan areas due to the ongoing COVID pandemic — Brand|Pride, a lesbian-owned, LGBTQ-certified company, has come up with a novel idea: “Pride in a Box.”

For $39.99, the starter kit includes a “Love is Love” box bound in a rainbow ribbon, containing the following:

  • A rainbow ribbon with a 2-D Butterfly
  • 2′ x 4′ Happy Pride Balloon Banner
  • A “Love Wins” bandana
  • 3′ x 5′ nylon “Progress Flag”
  • A Unicorn Fortune Teller
  • A Pride Party Popper (not the kind you’re thinking, boys)
  • A personalized card for the box recipient
  • 4” x 4” “Love Wins” coaster

Numerous add-ons are available for an additional cost, such as Bear and Trans flags, novelty dishtowels (“Cheers Queer,” “Bea Queen”), a “Love is Love” mask, and pronoun pins.

“At Brand|Pride we are constantly seeking out LGBTQ+ and minority-owned businesses to work with,” the company’s CEO Elise Lindborg said in a statement. “We want products by us and for us, which is why we’re thrilled that 95% of the Pride in a Box items are designed and sourced through LGBTQ+ suppliers.

“The LGBTQ+ community is vast, diverse, and beautiful, and we hope Pride in a Box can offer some happiness and connection in this unprecedented time in our lives.”

Through June, the company is donating $2 from the sale of each Pride in a Box to Black & Pink, “a prison abolitionist organization seeking to liberate LGBTQ+ people through the abolishment of the criminal punishment system.”

Pride in a Box is available at, and includes options for bulk pricing.

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