Metro Weekly

Apple celebrates same-sex marriage in Australia with new ad

"First Dance" shows some of the country's first same-sex weddings, all shot on the iPhone X

Photo: Apple Australia / YouTube

Apple is celebrating the recent introduction of same-sex marriage in Australia in a new advert for its iPhone X smartphone.

The one-minute ad features shots of various couples enjoying the first dance at their wedding, set to a cover of “Never Tear Us Apart” by Courtney Barnett.

Marriage equality became law in Australia late last year, after Australians overwhelmingly voted in favor of doing so in a nationwide postal survey. The Australian parliament erupted in celebration after the landmark legislation was approved.

Apple’s new ad should come as no surprise — and not just because iPhone X sales apparently haven’t been all that hot. The company has long shown its support for the LGBTQ community, and was one of numerous businesses and corporations to throw their support behind Australia’s marriage equality fight.

In a statement last September, Apple said that “all Australians deserve the freedom to marry the person they love, and to have their relationships recognised with the same dignity and legal protections as their neighbours, friends, and family.”

Watch the iPhone X ad below:

Support Metro Weekly’s Journalism

These are challenging times for news organizations. And yet it’s crucial we stay active and provide vital resources and information to both our local readers and the world. So won’t you please take a moment and consider supporting Metro Weekly with a membership? For as little as $5 a month, you can help ensure Metro Weekly magazine and remain free, viable resources as we provide the best, most diverse, culturally-resonant LGBTQ coverage in both the D.C. region and around the world. Memberships come with exclusive perks and discounts, your own personal digital delivery of each week’s magazine (and an archive), access to our Member's Lounge when it launches this fall, and exclusive members-only items like Metro Weekly Membership Mugs and Tote Bags! Check out all our membership levels here and please join us today!